Tell me a story about [YOUR NAME HERE]

Tell me a story about [YOUR NAME HERE]

What makes great storytelling great is identification. Great stories allow us to step in, and gradually make us feel as if we were part of the story. They leave us changed, so that when the story ends, we ARE Bilbo Baggins, Deanna Troi, or George Bailey.Continue Reading

The Biggest Umbrella

The Biggest Umbrella

At some level, we have to draw lines. It’s a just-hatched industry: across these fields, we are struggling with meaning, with expectations, with authority. We are trying to apply standards. We are trying to get our footing. But the key to blurring lines is to know where the lines are to begin with.Continue Reading