Tag Archives: value

Harder, better, faster, stronger.

Why should an established process make room for content strategy? What does a team or project or client gain when somebody is dedicated to content issues? After all, if content is already getting handled, one way or another, without a content strategist – why go to the trouble of optimizing your process for content?Continue Reading

This:that::that:this.

Could you imagine trying to create an advertisement, not knowing what colors were expected? Or what tone to use in the headlines? I couldn’t have done an ounce of work at my agency if I didn’t have these guidelines in place—if I didn’t have something to turn to, to ensure that my messaging was on-brand and on-target.Continue Reading