I am currently writing a book (working title: Organizing Information), due out from A Book Apart in April 2019. Aimed at web designers and developers, it makes the principles of information architecture more accessible and practical to teams without working content or IA professionals.

I write a monthly newsletter that features brief observations about my professional (and sometimes personal) life, along with commentary on current articles. You can sign up for it (and read previous issues) at tinyletter.

I write occasional articles about content strategy, IA, and UX in various corners of the web, including this site. Recent articles include:

Additionally, I write and publish poetry. My poems have appeared in Indiana Review, Pleiades, American Journal of Poetry, Crab Orchard Review, Puerto del Sol, and others. You can support my writing via Patreon, where I share a weekly newsletter of poems curated from around the web.

Tag Archives: value

Harder, better, faster, stronger.

Why should an established process make room for content strategy? What does a team or project or client gain when somebody is dedicated to content issues? After all, if content is already getting handled, one way or another, without a content strategist – why go to the trouble of optimizing your process for content?Continue reading


Could you imagine trying to create an advertisement, not knowing what colors were expected? Or what tone to use in the headlines? I couldn’t have done an ounce of work at my agency if I didn’t have these guidelines in place—if I didn’t have something to turn to, to ensure that my messaging was on-brand and on-target.Continue reading