Tag Archives: value

Harder, better, faster, stronger.

Why should an established process make room for content strategy? What does a team or project or client gain when somebody is dedicated to content issues? After all, if content is already getting handled, one way or another, without a content strategist – why go to the trouble of optimizing your process for content?Continue Reading


Could you imagine trying to create an advertisement, not knowing what colors were expected? Or what tone to use in the headlines? I couldn’t have done an ounce of work at my agency if I didn’t have these guidelines in place—if I didn’t have something to turn to, to ensure that my messaging was on-brand and on-target.Continue Reading