My name is Lisa Maria Martin, and I am an independent consultant, writer, speaker, and editor.

As an information architect and content strategist, my mission is to make it easier for people to find, understand, and act on information on the web. I specialize in:

  • Analyzing and strategizing content
  • Building sitemaps and navigation structures
  • Designing taxonomic systems

Get in touch, or read on to learn more about my work.

Approach

I design empowering user experiences.

Working with information on the web—displaying it, labeling it, connecting it, designing it—means changing that information. Every decision alters how information can be found, understood, and used, for better or for worse.

That's a tremendous amount of power to wield, and I'm vigilant about how that power impacts users. I make decisions that consider that impact first and foremost, prioritizing stress cases, information literacy, accessibility, clarity, and inclusion.

My goal is to build digital experiences that empower users to make informed decisions, advocate for themselves and their communities, and change the world.

Projects

I've been an independent consultant since 2014.

My projects focus on the strategic and structural portions of website design. I facilitate workshops with client teams to set strategic direction, and create artifacts (recommendations, analyses, sitemaps, etc.) in support of that direction.

Engagements may be one-off (such as a workshop) or part of a larger initiative. I often collaborate with design teams and agencies, including Brain Traffic, Happy Cog, Seven Heads Design, and National Design Service.

Recent clients include Vectorworks, Carnegie Mellon University, the Posse Foundation, Gettysburg College, The Associated Press, Seton Hill University, University of California, and Autodesk.

Contact me to find out how we can work together.

Writing

I write books, articles, and poetry.

Everyday Information Architecture is out on April 16, 2019, from A Book Apart. It's a practical guide for designers, developers, and other web workers who want to make better, more intentional, more inclusive sitemaps and taxonomies.

I write articles about IA, UX, and content strategy on my blog and elsewhere. I also write a tinyletter with brief observations about my professional (and sometimes personal) life, links to compelling cultural criticism, and worthwhile causes for giving.

Additionally, I write and publish poetry. My poems have appeared in Indiana Review, Pleiades, American Journal of Poetry, Crab Orchard Review, Puerto del Sol, and others.

Speaking

I've been speaking at tech conferences since 2013.

My current talk, “Structuring Information to Empower Users,” can be given as a 45-minute talk or a three-hour workshop, and is available for conferences and corporate engagements in 2019.

I am an energizing and approachable speaker (perfect for those first-thing-in-the-morning or right-after-lunchtime slots). I consistently receive high satisfaction scores on audience surveys, and enjoy the opportunity to teach (and learn from!) new crowds. You can see some of my slide decks on Slideshare.

Editing

Developmental editing is just information architecture for books.

I’m the managing editor for A Book Apart, a publisher of brief books for web designers, developers, and other UX professionals. In addition to setting and overseeing editorial standards, I work closely with every author in the developmental editing stage to guide conceptual flow and narrative structure.

Recent titles I’ve worked on include: